http://dbson.me daniel berenson // copywriter Thu, 04 Apr 2013 14:27:31 +0000 http://dbson.me en http://dbson.me/Dos-Equis-Digital http://dbson.me/following/dbson.me/Dos-Equis-Digital Thu, 04 Apr 2013 14:27:31 +0000 daniel berenson // copywriter 5333867 <img src="http://payload151.cargocollective.com/1/3/99139/5333867/DANBERENSON-64_o.png" width="1200">If they're being honest with themselves, most men would admit they aspire to be The Most Interesting Man in the World. But try as they might, they can't actually become him... until now. The Legend of You app lets users import their own Facebook photos to create a Dos Equis-style commercial about themselves, proving just how interesting they actually are. <img src="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0007_LOY_Cap1_21_905.jpg" width="750" height="967" width_o="750" height_o="967" src_o="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0007_LOY_Cap1_21_o.jpg" data-mid="30137096" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0006_LOY_Cap2_20_905.jpg" width="750" height="967" width_o="750" height_o="967" src_o="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0006_LOY_Cap2_20_o.jpg" data-mid="30137093" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0005_LOY_Cap3_19_905.jpg" width="750" height="967" width_o="750" height_o="967" src_o="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0005_LOY_Cap3_19_o.jpg" data-mid="30137089" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0004_LOY_Cap4_19_905.jpg" width="750" height="967" width_o="750" height_o="967" src_o="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0004_LOY_Cap4_19_o.jpg" data-mid="30137086" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0003_LOY_Cap5_18_905.jpg" width="750" height="967" width_o="750" height_o="967" src_o="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0003_LOY_Cap5_18_o.jpg" data-mid="30137083" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0002_LOY_Cap6_17_905.jpg" width="750" height="967" width_o="750" height_o="967" src_o="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0002_LOY_Cap6_17_o.jpg" data-mid="30137078" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0001_LOY_Cap7_16_905.jpg" width="750" height="967" width_o="750" height_o="967" src_o="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0001_LOY_Cap7_16_o.jpg" data-mid="30137074" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0000_LOY_Cap8_15_905.jpg" width="750" height="967" width_o="750" height_o="967" src_o="http://payload151.cargocollective.com/1/3/99139/5333867/LOY_Cap_0000_LOY_Cap8_15_o.jpg" data-mid="30137070" border="0" align="left"/> <img src="http://payload151.cargocollective.com/1/3/99139/5333867/NewHeads-62_o.png" width="1200">This year, Cinco De Mayo falls on a Sunday, an awful day to throw a party. That's why we enlisted the help of The Most Interesting Man in the World to help start a movement. Our message? Just because it's Cinco de Mayo, that doesn't mean you should subject yourself to a Sunday Celebration. Start the fiesta on May 2nd, "Dos de Mayo." click below to visit dosdemayo.com <img src="http://payload151.cargocollective.com/1/3/99139/5333867/DosDeMayoWeb_o.png" width="1080"> <img src="http://payload151.cargocollective.com/1/3/99139/5333867/fastcoDosde_o.png" width="1080"> <img src="http://payload151.cargocollective.com/1/3/99139/5333867/crreativityDosde_o.png" width="1080"> If they're being honest with themselves, most men would admit they aspire to be The Most Interesting Man in the World. But try as they might, they can't actually... http://dbson.me/Dos-Equis-Broadcast http://dbson.me/following/dbson.me/Dos-Equis-Broadcast Mon, 11 Feb 2013 13:42:52 +0000 daniel berenson // copywriter 4946410 <img src="http://payload132.cargocollective.com/1/3/99139/4946410/NewHeads-57_o.png" width="1200"> <img src="http://payload132.cargocollective.com/1/3/99139/4946410/NewHeads-58_o.png" width="1200"> Click image to visit Huffington Post <img src="http://payload132.cargocollective.com/1/3/99139/4946410/HuffPo_PressCoverage_o.png" width="1080"> <img src="http://payload132.cargocollective.com/1/3/99139/4946410/NewHeads-61_o.png" width="1200"> Click image to visit Huffington Post http://dbson.me/Dos-Equis-Out-of-Home http://dbson.me/following/dbson.me/Dos-Equis-Out-of-Home Thu, 13 Dec 2012 12:11:32 +0000 daniel berenson // copywriter 4606059 <img src="http://payload115.cargocollective.com/1/3/99139/4606059/NewHeads-60_o.png" width="1200">To reach Dos Equis fans in Sin City, we created the most interesting man’s voicemail — because lets face it, when you call him, he probably isn’t home — and included the phone number on a 50ft mural on the Vegas strip. The recording features automated prompts leading to jokes about bachelorette parties, out-of-control blimps, and low-fat blueberry muffins. Click any image to load page. <img src="http://payload115.cargocollective.com/1/3/99139/4606059/Creativity_Voicemail_o.png" width="1080"> <img src="http://payload115.cargocollective.com/1/3/99139/4606059/NewHeads-59_o.png" width="1200">We wanted to create a holiday card, only much more interesting, so we reached out to an internet-famous house in Texas to create a Christmas light show unlike our fans had ever seen, and synced the sparkling performance with the iconic Dos Equis theme music. <img src="http://payload115.cargocollective.com/1/3/99139/4606059/PSFK_Holidays_o.png" width="1080"> <img src="http://payload115.cargocollective.com/1/3/99139/4606059/Creativity_Holidays_o.png" width="1080"> To reach Dos Equis fans in Sin City, we created the most interesting man’s voicemail — because lets face it, when you call him, he probably isn’t home — and... http://dbson.me/Merriam-Webster-Digital http://dbson.me/following/dbson.me/Merriam-Webster-Digital Mon, 07 May 2012 16:34:32 +0000 daniel berenson // copywriter 1568611 <img src="http://payload.cargocollective.com/1/3/99139/1568611/NewHeads-04_o.png" width="1200"><img src="http://payload.cargocollective.com/1/3/99139/1568611/Dum_AsCenNew_o.jpg" width="1080" align="center"> http://dbson.me/Dept-of-Transportation-Product-Innovation http://dbson.me/following/dbson.me/Dept-of-Transportation-Product-Innovation Fri, 27 Apr 2012 03:32:11 +0000 daniel berenson // copywriter 3279117 <img src="http://payload48.cargocollective.com/1/3/99139/3279117/NewHeads-37_o.png" width="1200"> http://dbson.me/Miscellaneous-Print http://dbson.me/following/dbson.me/Miscellaneous-Print Wed, 25 Apr 2012 14:03:51 +0000 daniel berenson // copywriter 1289409 <img src="http://payload.cargocollective.com/1/3/99139/1289409/NewHeads-09_o.png" width="1200"> <img src="http://payload.cargocollective.com/1/3/99139/1289409/boseAdWork800.png" width="670" height="866" width_o="800" height_o="1035" src_o="http://payload.cargocollective.com/1/3/99139/1289409/boseAdWork800_o.png" data-mid="16810575" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/99139/1289409/NewHeads-10_o.png" width="1200"> <img src="http://payload.cargocollective.com/1/3/99139/1289409/slurpee3_800.png" width="670" height="893" width_o="800" height_o="1067" src_o="http://payload.cargocollective.com/1/3/99139/1289409/slurpee3_800_o.png" data-mid="16810382" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/99139/1289409/slurpee1_800.png" width="670" height="893" width_o="2048" height_o="2731" src_o="http://payload.cargocollective.com/1/3/99139/1289409/slurpee1_800_o.png" data-mid="16810371" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/99139/1289409/slurpee2_800.png" width="670" height="893" width_o="800" height_o="1067" src_o="http://payload.cargocollective.com/1/3/99139/1289409/slurpee2_800_o.png" data-mid="16810378" border="0" align="left"/> http://dbson.me/PETA-Print http://dbson.me/following/dbson.me/PETA-Print Fri, 20 Apr 2012 16:12:59 +0000 daniel berenson // copywriter 3022041 <img src="http://payload36.cargocollective.com/1/3/99139/3022041/NewHeads-11_o.png" width="1200"><img src="http://payload36.cargocollective.com/1/3/99139/3022041/Print1_1090_o.png" width="1090"> Copy: Thoroughbreds are raced before their bone structures develop, leading to over 3500 injuries annually. It's torture. Help end the suffering, visit www.racenomore.org <img src="http://payload36.cargocollective.com/1/3/99139/3022041/Print2_1090_o.png" width="1090"> Copy: Jockeys strike thoroughbreds 15 to 20 times per race even though studies show whipping doesn't make them run faster. It's torture. Help end the suffering, visit www.racenomore.org <img src="http://payload36.cargocollective.com/1/3/99139/3022041/Print3_1090_o.png" width="1090"> Copy: Batteries implanted underneath the thoroughbred's skin electrocute the horse when it falls behind. It's torture. Help end the suffering, visit www.racenomore.org Copy: Thoroughbreds are raced before their bone structures develop, leading to over 3500 injuries annually. It's torture. Help end the suffering, visit... http://dbson.me/ESPN-Mobile http://dbson.me/following/dbson.me/ESPN-Mobile Fri, 04 Nov 2011 17:48:58 +0000 daniel berenson // copywriter 1372463 <img src="http://payload.cargocollective.com/1/3/99139/1372463/NewHeads-05_o.png" width="1200"><img src="http://payload.cargocollective.com/1/3/99139/1372463/ESPNfinal-1_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1372463/ESPNfinal-2_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1372463/ESPNfinal-3_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1372463/ESPNfinal-4_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1372463/ESPNfinal-5_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1372463/ESPNfinal-6_8_o.png" width="1080"> http://dbson.me/Nike-AF1-Integrated http://dbson.me/following/dbson.me/Nike-AF1-Integrated Thu, 13 Oct 2011 12:34:11 +0000 daniel berenson // copywriter 1314648 <img src="http://payload.cargocollective.com/1/3/99139/1314648/NewHeads-12_o.png" width="1200"> <img src="http://payload.cargocollective.com/1/3/99139/1314648/Onice1_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1314648/Onice2_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1314648/Onice3_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1314648/Onice4_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1314648/Onice5_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1314648/Onice6_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1314648/Onice6_9_o.png" width="1080"> <img src="http://payload.cargocollective.com/1/3/99139/1314648/Onice7_o.png" width="1080"> http://dbson.me/Gotcha-Integrated http://dbson.me/following/dbson.me/Gotcha-Integrated Sun, 02 Oct 2011 12:05:29 +0000 daniel berenson // copywriter 2049292 <img src="http://payload.cargocollective.com/1/3/99139/2049292/NewHeads-07_o.png" width="1200"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-06_o.png" width="1080" align="center"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-05_o.png" width="1080" align="center"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-01_o.png" width="1080" align="center"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-02_o.png" width="1080" align="center"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-07_o.png" width="1080" align="center"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-03_o.png" width="1080" align="center"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-04_o.png" width="1080" align="center"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-08_o.png" width="1080" align="center"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-09_o.png" width="1080" align="center"> <img src="http://payload.cargocollective.com/1/3/99139/2049292/GotchaSlides_New-10_o.png" width="1080" align="center">